Belle D'Amour

Project Overview

Belle D'Amour is a luxury fashion boutique based in Florida, specializing in high-end women's apparel and accessories. We rebuilt their Shopify storefront from the ground up — new theme, new visual identity, new approach to product presentation.

The site came to us with a low conversion rate, a stack of lingering technical issues from a previous budget development shop, and no real visual identity tying the brand together across pages.

Our Role

Hexed provided e-commerce development, brand design, and SEO and performance optimization, building a cohesive digital presence for the Belle D'Amour shopping experience.

• Custom Shopify theme development (Liquid, sections, metafields)
• Brand identity design — typography, color palette, and photography direction
• Shopify Payments checkout configuration
• SEO and page-speed optimization across the storefront

The Challenge

• The store had a very low conversion rate and very little in sales.
• The existing site carried a plethora of technical issues left behind by a budget site operator based in India.
• The brand had no cohesive visual identity tying its pages together.

Our Approach

• Completely redesigned the site and the brand's visual identity.
• Rebuilt for conversion — the store saw a 10x increase in conversion rate, with sales starting to come in almost immediately.
• Improved SEO across the product catalog and taught the team how to run their own Shopify store efficiently.
• Optimized descriptions and imagery for every product on the site.
• Built a separate store for the boutique's secondary items, keeping the main storefront focused on showcasing their core product line.
• Advised on marketing automation, including automated email flows to reach customers.